Hanan Khashan / Expertise
I don’t optimise one channel in isolation. I look at the commercial system around growth — and where the connections are breaking.
01 / Five areas
Growth targets exist. The commercial path to reach them isn’t clear.
I help identify where growth should come from, which opportunities matter most, and how marketing connects to broader commercial priorities.
Growth diagnosis · Opportunity prioritisation · Commercial planning · Market expansion
Demand is being generated, but too much value gets lost between acquisition and revenue.
I connect marketing, customer journeys, conversion, operations and measurement so teams can see — and improve — how demand becomes revenue.
Funnel and handoff design · Lead management · Pipeline reporting · Ownership and SLAs
The CRM is live. The journey around it isn’t.
I design CRM around the real customer journey — connecting channels, ownership, follow-up, automation, data and measurement before technology becomes the answer.
Journey mapping · CRM requirements · Follow-up and automation · Adoption
Marketing activity is growing faster than the system behind it.
I build the strategy, measurement, processes and operating infrastructure that help marketing teams move from fragmented execution to repeatable growth.
Marketing strategy · Measurement and attribution · Team structure · Processes
AI tools are everywhere. Commercial leverage is rarer.
I identify where AI can meaningfully improve decision-making, customer journeys, productivity and growth — then integrate it into the operating system rather than treating it as a standalone initiative.
Use-case prioritisation · Workflow integration · Productivity · Governance
02 / How I work
Understand the business, economics, customer journey, data, teams and existing systems — before prescribing solutions.
Define the commercial priorities, journey, operating model, infrastructure and measurement required to move forward.
Translate strategy into working systems, processes, CRM, measurement and execution.
Use evidence to improve performance, strengthen capabilities and turn what works into something repeatable.
I lead the strategic work alongside your leadership and internal teams, bringing in specialist technical expertise where the engagement requires it.
03 / Ways to work together
For a defined commercial, growth, CRM or transformation challenge.
The challenge is defined and needs a clear outcome.
[Duration, cadence and format to confirm]
Ongoing senior strategic support for leadership and internal teams.
Leadership wants a senior sounding board while decisions are being made.
[Duration, cadence and format to confirm]
Embedded senior marketing and growth leadership when the business needs experienced direction without adding another traditional full-time leadership layer.
The business needs growth leadership in the seat, not only advice.
[Duration, cadence and format to confirm]
04 / Engage
If you’re working through a growth, commercial, CRM, customer-journey or marketing transformation challenge, tell me what’s happening.
We’ll start with the problem — not with a predefined package or tool.
[Professional email]Pending
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