Hanan Khashan / Selected work

Selected work.

A selection of growth and commercial challenges — and the evidence of what changed.

01 / Elithair Istanbul

+53%

improvement in lead-to-confirmation rate across the MENA region

From high-volume marketing to a connected growth organization.

Healthcare · MENA Growth · IstanbulClient: ElithairClient name — confirm NDA

Context: When I took responsibility for regional growth at Elithair in February 2024, the business already had a recognized brand, an established operation and significant demand across international markets.
Challenge: Improve growth quality and build a more connected regional growth operation.
My role: Regional Growth Manager · February 2024 – March 2026
What changed: Shifted acquisition from lead volume to downstream quality, rebuilt the Arabic market strategy, closed the Marketing–Sales feedback loop, and introduced AI-assisted coaching.

Growth Strategy · Arabic Market Strategy · Performance Marketing · Patient Journey · Marketing & Sales Alignment · Team Development · Analytics · AI-enabled Performance SystemsGrowth Strategy · Arabic Market Strategy · Performance Marketing · Patient Journey

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02 / Elithair Dubai

+205%

YoY growth in confirmed procedures (2025 vs 2024)

From market presence to commercial traction.

Healthcare · GCC Growth · DubaiClient: ElithairClient name — confirm NDA

Context: Elithair had already established a physical presence in Dubai. But opening in a market and building a scalable growth operation inside that market are two different things.
Challenge: Turn an existing market presence into a more structured and scalable commercial growth operation.
My role: Regional Growth Manager · November 2024 – March 2026
What changed: Build the operating system before scaling the market.

Market Growth Strategy · Acquisition Strategy · Patient Segmentation · Patient Journey · CRM Flow · Sales Enablement · Influencer Strategy · Cross-market Commercial OperationsMarket Growth Strategy · Acquisition Strategy · Patient Segmentation · Patient Journey

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03 / A multi-branch private healthcare group, Saudi Arabia

From fragmented patient inquiries to a connected CRM journey.

Private Healthcare · Saudi Arabia · CRM & Commercial InfrastructureClient: A multi-branch private healthcare group, Saudi ArabiaRole pending

Context: the group was managing a significant volume of patient inquiries across calls, WhatsApp, social media and other channels — but without a unified CRM connecting those interactions into one patient journey.
Challenge: High-volume patient communication across multiple channels without a unified CRM connecting the inquiry journey.
My role: [Role · start year — PENDING]
What’s changing: Design the journey first. Configure the CRM second.

CRM Strategy · Patient Journey Architecture · Commercial Process Design · Discovery · Marketing & Call Center Alignment · CRM Architecture · Integration Requirements · Measurement FrameworkCRM Strategy · Patient Journey Architecture · Commercial Process Design · Discovery

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04 / Engage

Let’s identify where growth is getting disconnected.

If you’re working through a growth, commercial, CRM, customer-journey or marketing transformation challenge, tell me what’s happening.

We’ll start with the problem — not with a predefined package or tool.

Discuss an Engagement

[Professional email]Pending

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